HYATT BY PLAYA RESORTS

HYATT BY PLAYA RESORTS

HYATT BY PLAYA RESORTS

Contact

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Branding

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Brand Identity

Naming

Logo Design

Visual Identity

Copywriting

Design System

01
Field
Digital Marketing- Art Direction
Year
2016
Client
HYATT BY PLAYA RESORTS

For Playa Resorts, we did more than just plan a strategy, we took a full trip. We worked to blend their different brands into one unified look, and still focus on their main business goals. We used top-notch videos and photos, but our work went further than just using these tools. We made a total content strategy.

Experience more of everything.

Our primary objective was to assist their committed teams by developing content to promote their event and tropical excursion offerings. This offered us an opportunity to display our creativity through compelling brochures, flyers, and ads. Teaming up with a major industry player required us to align our efforts with their corporate goals and work closely with a leading brand in the hospitality sector.

About the Client

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 New Solutions

We've harnessed the power of animation and photography to portray the unique charms of Playa Resorts. The content brought to life the exceptional experiences offered by Playa Resorts from breathtaking beaches and high-end accommodations to a host of vibrant activities. The aim is to use animation, creative graphics and engaging brochures to truly convey the paradise-like atmosphere at Playa Resorts, inviting potential vacationers with visions of sunny escapes and memorable encounters. It was a great way to show remote destinations and special offers provided by this industry leader.

Our partnership with Cohort Creative has allowed us to create targeted messages and visual content tailored to specific publications and their respective demographics and buying behaviors. Our marketing materials are not only appealing but also designed to inspire action. Moreover, we track responses to each ad and measure its success to ensure our marketing efforts are effective.

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Implementation

Our approach was to unify Playa Resorts' brands and promote their corporate goals by creating a strategic content plan. Using professional videography and photography, we created brochures, advertisements and commercials to connect with prospective costumers and showcase their upcoming events and resorts. This undertaking improved their online presence, increasing follower growth and engagement. Our strategy focused on captivating visuals to showcase Playa Resorts' facilities and the experience it offers, attracting potential vacationers. This effectively spread the brand's message and positively influenced customer responses, demonstrating the success of our marketing strategy.

EDGE CITY BREWERY

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Contact

trovol

Branding

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare.

Brand Identity

Naming

Logo Design

Visual Identity

Copywriting

Design System

01
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