EDGE CITY BREWERY

EDGE CITY BREWERY

EDGE CITY BREWERY

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Branding

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Brand Identity

Naming

Logo Design

Visual Identity

Copywriting

Design System

01
Field
Design system - Website
Year
2022
Client
EDGE CITY BREWERY

When Edge City Brewery came to us, they were more than just another brewery. They were a bold, ambitious group with a passion for craft beer and a dream to tell their unique story. They were visionaries wanting to bring a fresh, modern perspective to the world of brewing. With that in mind, they asked us to help them create an identity that truly resonated - one that embodied their innovative spirit, celebrated their craftsmanship, and connected with their customers on a deep, meaningful level. And that's exactly what we did. We listened, we collaborated, and together, we weaved their identity into every component of their brand, from the distinctive logo to the captivating space design. We helped paint the vibrant picture of Edge City Brewery's soul - capturing the essence of their brand and ultimately, creating a narrative that not only endures but resonates with their audience.

Explore. Create. Be Inspired.

Building a brand identity is both an art and a science. The logo stands out as a distinctive emblem of the brewery’s spirit, featuring a cleverly integrated crescent moon within the initials "E" and "C." More than just a visual mark, the logo captures the the of innovation and the excitement for new, bold endeavors in the brewing space. Its adaptability on various platforms – from tap handles to digital spaces – mirrors the adaptable nature of the brewery itself.

About the Client

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 New Solutions

The photograph used for Edge City Brewery is all about visual storytelling. Every shot carefully curated by our team truly showcases the brewery's vibrant spirit and the craftsmanship behind their product. We understand the power of imagery in painting the picture of a brand's soul. Through our lenses, we’ve brought forth the textures, contrasts, and emotions of Edge City, showcasing their compelling narrative and connecting with the audience on a deeper level.

The brewery's interior space, a masterpiece of design featuring organic elements and soft, welcoming tones, defines modern aesthetics while feeling intimately cozy. It’s a space meticulously designed to reflect Edge City Brewery's commitment to quality and community. The ambiance invites guests to come together, share stories, and create memories, all while enjoying the diverse array of beers crafted with passion.With our help, Edge City Brewery’s story is conveyed not only through the elegance of type but through the visual artistry that invites people to experience the beauty of modern craft brewing.

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Implementation

Creating Edge City Brewery’s brand identity was a rich journey of intertwined narratives, vibrant visuals, and immersive design, all of which are key ingredients in the brew we've carefully cooked up. The logo, a symbol of their innovative spirit and adaptability, the striking photography that tells a story of authenticity, craft, and passion, and the space design that binds it all together in a warm embrace. We didn’t just build a brand; we painted a personality, crafted a character, and told a tale. Cheers to the vibrant, enduring brand identity we've crafted for Edge City Brewery - an invitation into the beautiful world of modern craft brewing.

HAWTHORNE'S NY PIZZA & BAR

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Contact

trovol

Branding

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare.

Brand Identity

Naming

Logo Design

Visual Identity

Copywriting

Design System

01
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