A Facebook message from a newfound mother attributing her labor to the Buffalo Chicken Pizza at Hawthorn’s sparked an intriguing, shareable narrative. This led to the creation of a press release, crowning the pizza as "The Inducer". Paired with gripping photographs, the story quickly took off, leading to national and international acclaim. The story rapidly gained momentum, evolving into a national and international sensation. It culminated in a featured segment on Good Morning America and inclusion on Kelly Ripa’s show, Live! With Kelly, along with coverage in numerous esteemed publications. Fast forward three years, and we’ve introduced “The Inducer” onesie for new mothers, bottled the sauce, and established an additional revenue stream for our client, Hawthorne’s NY Pizza & Bar.

Building on the successful revitalization of Hawthorne's NY Pizza & Bar, we took a step further to magnify their brand's visibility. We embarked on a fresh merchandise and packaging design process, imprinting their newly minted logo on pizza boxes and various items, seamlessly merging their brand's essence with consumers' everyday life. We also spearheaded their social media campaigns, managing to create an online presence that echoes the lively spirit of their brand. Part of this process entailed professional photography and videography, capturing the authenticity of their brand and bringing it to life for their audience in visually appealing ways. These concerted efforts have not just preserved their historic charm but propelled Hawthorne's NY Pizza & Bar into a new realm of success. Today, they stand not just as a reinvigorated brand, but as a booming franchise and a regional brand that continues to delight pizza enthusiasts and redefine New York pizza culture.

‍

Integrating all these elements for Hawthorne’s Pizza wasn't just about meeting a business objective, it was about fostering a relationship of trust and authenticity with their customers. We saw first-hand how embracing their story and expressing it through a revitalized brand image stirred a deeper connection. The changes were not only welcomed but celebrated by their dedicated customer base. This process not only amplified their brand value, but it also helped them stand out in a saturated market, bespeaking a strong bond with their consumers. The journey was transformative in all sense, making the narrative not just relatable but also embracing its unique charm. This is the power of a strong brand narrative, it doesn't just communicate a message, but creates an emotional connection that resonates with customers on a deeper level. And for us, this is the ultimate goal - to help our clients build meaningful relationships with their customers through impactful branding strategies.This is what we do – we make brands come alive, we make them tell their story, their own unique story.

‍